The average cost of a 30-second TV commercial spot during the Grammy’s is pegged at over one million dollars, whilst distribution of MTV Video Music Awards TV ad impressions is spread across major multinational companies such as GEICO, Trojan, Adidas, M&M’s, as well as Verizon Wireless. In 2018, the number of Grammy Awards viewers amounted to around 19.81 million. Music director, Quincy Jones, holds the record for being the most Grammy Award-nominated individual of all time with 79 nominations, while Hungarian-born orchestral conductor, Sir George Solti, is the most Grammy Award-winning individual of all time. Since the award ceremony first began in 1958, the number of Grammy Awards categories has grown from a mere 28 to over a hundred between 20 there are currently 84 award categories, as of 2018. For example, in 2017, Grammy nominees in the category for “Album of the Year” experienced a 291 percent increase in sales following the event. The influence of the Grammy Awards on music lovers all across the world is significant.
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